Support an expanding editorial library
04 / Featured case studyWordPress · ACF
Mr HudsonExplores
Custom WordPress development for a content-rich travel platform.
01
Detailed InVision designs became a flexible publishing system—structured for discovery, responsive reading, and continual growth.
Explore the project
01 / Project overview
A travel publication
designed to roam.
Mr Hudson Explores needed to make a growing editorial library feel inviting to readers and manageable to editors.
Our role was not simply to reproduce individual layouts. It was to build the content system connecting destinations, guides, stories, hotels, experiences, archives, and search.
Designed to feel editorial.
Built to behave systematically.
02 / The challenge
More content.
More ways to lose the reader.
On a content-heavy platform, every new story should make the experience richer—not harder to explore.
Small structural choices become significant as the library grows.Connect different content experiences
Make search genuinely useful
Keep articles and archives consistent
Adapt complex layouts across devices
Give editors a maintainable CMS
03 / Development approach
Structure first.
Pages second.
We approached the build as a publishing platform, not a collection of isolated screens. Content types, relationships, and repeatable patterns shaped the implementation before individual pages did.
04 / WordPress implementation
The system behind
the stories.
Detailed InVision compositions became responsive templates with enough structure for consistency and enough flexibility for editorial variety.
Built around publishing.
Reusable templates connected individual stories, destination guides, archives, and search without making every content type feel mechanically identical.
Advanced Custom Fields
Structured fields kept information consistent and separated content from presentation.
Custom archives
Purpose-built discovery pages replaced generic lists of posts.
Enhanced search
Search became part of the content journey instead of a WordPress afterthought.
Responsive templates
Editorial hierarchy adapted without flattening the visual character of the designs.
05 / Structured content with ACF
Rich stories.
Durable structure.
Advanced Custom Fields gave editors a practical way to manage complex guides without manually rebuilding their layouts.
Templates could evolve while existing content remained stable—a stronger foundation for an ongoing publication.
06 / Archives & search
Discovery is
part of the content.
As the publication grew, navigation could no longer rely on visitors following one linear path.
Curated archives
Destinations, stories, hotels, and experiences were organized through deliberate listing experiences.
Useful search
Custom search helped readers move directly toward relevant content across the platform.
Connected journeys
Discovery pages created clear paths between broad exploration and individual guides.
07 / What this demonstrates
Built for launch.
Structured for what follows.
Content architecture
A growing editorial library structured for browsing, publishing, and maintenance.
Design fidelity
Detailed InVision compositions translated into consistent responsive layouts.
Custom functionality
Archives and search developed around the needs of the publication.
Long-term flexibility
Reusable templates created a practical foundation for continual publishing.
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